Site creation and digital communication
The UKRTRUBOIZOL plant is a Ukrainian manufacturer of steel pipes, PE pipes, pipes in PPU insulation and solutions in the field of anti-corrosion protection for engineering and industrial infrastructure. The company has been working on the market for more than 25 years and is developing a full cycle of production and insulation of pipe products for energy, construction, heat and gas supply.
As part of the development of the brand, a new concept was implemented – SINGLE PIPE CENTER, which unites the key directions of the company into a single system of providing products and services.
The task of the project is to reflect the new structure of the brand in the digital environment and create a site that works as a centralized product presentation system.
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About the project
Within the framework of the project, the following was implemented:
The site was built as a single platform for the presentation of the company’s products: large-diameter steel pipes, PE pipes, PPU pipes for heating networks and aimed at anti-corrosion insulation.
Website
Corporate presentation site for a manufacturing enterprise
Content for social networks
Social networks, printing and content became part of a single communication system of UKRTRUBOIZOL, built in a discreet and professional manner — with an emphasis on production processes, engineering specifics and real infrastructural tasks of the company.
The presentation is based on an official and technological tone of voice, aimed at the B2B audience of the industrial sector, without excessive advertising style.
Part of the visual content was created with the use of AI tools with subsequent adaptation to the specifics of the company and the brand’s corporate communication. Visual images were integrated into the production context of the company — from themed holiday illustrations to materials with UKRTRUBOIZOL products and industrial infrastructure.
As a result, a complete communication system of the brand was formed – structural, modern and corresponding to the scale of the enterprise.
Mobile version of the website
The mobile version of the site was adapted to work with a large volume of technical information and a complex production structure.
The main emphasis is placed on convenient navigation, content readability and quick access to the company’s key directions from mobile devices.
The main emphasis is placed on convenient navigation, content readability and quick access to the company’s key directions from mobile devices.
Design and printing
A separate direction of the project was the development of printed materials — a corporate calendar for the company’s partners.
The concept of the calendar was based on visual references to iconic characters and scenes from famous films, integrated into real production locations of the UKRTRUBOIZOL plant.
This format made it possible to preserve the professional presentation of the brand, added a livelier and informal character to the communication without losing the industrial identity of the company.
The calendar became part of New Year’s communication with partners and a continuation of the common visual system.
